What happened to real advertisers' budgets once bot clicks stopped being paid for.
Humans → 5XDTC e-commerce, premium steaks — mychicagosteak.com
Bing was 85% bots no matter what we tried. Now 80% of the bots are blocked, Bing invalidates the rest, and for the same money that used to buy 200 real humans we get 1,000.
Steven Brown, Digital Marketing Manager — Chicago Steak Company
Facebook bots → 40%Furniture retail — jeromes.com
All our ad spend was on Google. Every time we diversified to Facebook or Bing the results were unreliable. With bot detection, protection and training, we could finally scale ads to real humans on more platforms.
Jim Navara, CEO — Jerome's Furniture
Saved → $300KManaged IT services, Frisco, TX
Nobody knew there were attacks. 110,000 of 150,000 clicks were fraudulent — blocked, and the data exported to get the click credits back. We can't trust Google not to send us bots; we need someone watching and protecting our ad spend.
Edward Mendoza, Sr. Director of IT — TeamLogic IT
Facebook bots → 78%Real-estate investing (Grant Cardone) — $5B+ AUM
78% of Facebook clicks and 71% of Instagram clicks were bots — four out of five ad dollars wasted. Once blocking started, Meta began sending real humans, and $212,000 of Google click fraud was credited back on our blocked-click evidence.
Ryan Tseko, Executive Vice President — Cardone Capital
Facebook bots → 23%Shopify e-commerce — unikor.shop
Shopify says it blocks bots. This store still had 23% bots on Facebook, 4% on Instagram and 19% on Google — a fifth to a quarter of the ad budget going to traffic Shopify never caught.
Reinier, Owner — Unikor (Shopify)
We run the same scan on your ad account and show you the bot rate before you decide anything.
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