How Ad Bot Detection protects your budget

We protect your ad budget by preventing first-click ad charges through real-time blocking at the edge network.

Why Edge Blocking is the ONLY Way.

Legacy web tools

Reactive detection & vulnerable

Too late

Click charges happen before your script sees the visit.
Bad traffic is already inside analytics, CAPI, and retargeting.
Optimization systems learn from polluted signals.

Ad Bot Detection

Proactive First-Click Blocking

Preventive Before billing

Stops suspicious traffic before the ad charge lands.
Keeps downstream reporting and attribution cleaner.
Protects campaign optimization from learning on bots.

How it Works for Techies

Traffic hits the edge first

We intercept inbound paid traffic at the edge before the request can contaminate your stack.

Edge infrastructure scores it

Request posture, heuristics, and trust signals are evaluated in real time against policy thresholds.

Invalid traffic is denied early

Suspicious clicks are blocked before they trigger spend, landing page execution, or noisy event ingestion.

The Interception Flow

Edge Interception

The incoming request is intercepted and normalized before it can reach the destination flow.

Heuristic Analysis

Behavioral and infrastructure-level signals are evaluated against the fraud model and current policy state.

Threshold Evaluation

We compare the score to the configured threshold to determine whether the click should pass or be rejected.

First-Click Blocking

The invalid request is blocked before billing and before the destination page or event stack is touched.

Built for Scale and Speed

Edge-based enforcement

Stops invalid traffic before it gets expensive.

Fast analysis path

Designed for high-volume paid traffic and near-instant decisions.

Cleaner optimization inputs

Reduces contamination in attribution and learning systems.

Low operational overhead

Enforcement stays at the infrastructure boundary instead of your app.

Frequently asked questions

Where is the "Second Pixel" or script installed?

The goal is to intercept the paid click before your destination flow becomes the enforcement boundary, not after.

How much of my budget is realistically wasted on bots?

Based on our audits, the average bot traffic leakage is roughly 37%. For high-scale advertisers, this often translates to $25,000 to $74,000 in monthly savings once the bots are removed.

How does your system stop sophisticated “human-mimicking” bots?

Standard filters catch basic bots, but modern scripts simulate scrolling and mouse movements. Our engine uses behavioral analysis to distinguish between these simulations and genuine human intent.

Does it slow down our landing pages?

It's built not to: the bot check happens on Cloudflare's network before your page is served, and the click record is written after your page is on its way to the visitor, so the page doesn't wait for it.

Who is the Custom Ad Bot Audit and Test for?

We specialize in helping high-growth founders and performance teams. If you're scaling fast but seeing diminishing returns on your ROAS, this audit is designed to find and fix the hidden leakage in your funnel.

What exactly happens on the 30-minute Audit Call?

We review traffic risks, show likely leakage points, and outline whether packet-level enforcement fits your ad, site, and DNS architecture.

Works at any spend level. Book the Bot-Stopping Call

Data-backed audits

Do you know there are on average 37% bots in your traffic? Some clients as high as 90%.

We’ll sample your ad traffic and quantify how much spend, attribution quality, and optimization integrity are at risk right now.

Check Your Ad Traffic Quality Now

Stop paying for fake clicks before they corrupt your data.

Book the Bot-Stopping Call

Works at any spend level All major ad channels